About us

About CleverCompare

An independent UK comparison and guides site. We explain how everyday products work, in plain English, and help you compare providers.

Last updated: October 2026

Who we are

CleverCompare is operated by Dyfyn Ltd, a company registered in England and Wales (company number 17315626), registered office 14 Llys Caradog, Caerdydd, CF15 9JP.

We're independent. We aren't owned by, and don't act for, any insurer, lender, energy supplier or broadband provider.

What we do — and don't do

We publish guides that answer specific questions, and we list providers you can compare. When you choose a provider, you click through to their website and deal with them directly.

We don't sell products, give financial advice or personal recommendations, arrange insurance or credit, or collect your personal details through forms. Prices, eligibility and acceptance are always decided by the provider.

How we choose and rank providers

Each category page shows the providers we've reviewed for that market. We decide which providers to include, and in what order, on editorial grounds: how relevant and useful the provider is for the people the page is written for, the breadth of choice it offers, and how clear its information is.

Commission doesn't decide whether a provider appears or where it ranks. We may list a provider we don't earn anything from, and we won't promote one because it pays more.

Every listing has a date showing when we last checked its details. If a listing hasn't been checked recently, we hide it until it has.

How we make money

CleverCompare is an independent comparison site. We may earn a commission if you click through to a provider. This never affects which providers we show or how we rank them. We don't give financial advice.

Read the full explanation on how we make money.

Contact us

Email hello@clevercompare.com, or see our contact page. We can't help with a policy, account or application you hold with a provider — please contact that provider directly.